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Oct 22nd & 23rd, 2011 | Loews Santa Monica Beach Hotel
Jerrod Blandino

Jerrod Blandino

Co-founder and Creative Director, Too Faced Cosmetics

Orange County, CA & NYC

Jerrod founded Too Faced Cosmetics eleven years ago armed with only a credit card, a microwave and a dream! As a top Beverly Hills makeup artist, he became discontent with the lack of creativity, color variety, and selection available on the market. Identifying this as a critical niche, Jerrod set out to develop his own custom-blends that would offer his celebrity clientele chic color choices in one-of-a-kind formulations. The Too Faced craze began with Madonna calling in for Jerrod's first glitter shadow and continued to build as retailers, celebrities, and the beauty press quickly followed!

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